INA

KOBILIS

Communications Expert

 

About Me

I am a seasoned Marketing and Product Management Professional with 10+ years of experience. I have worked for large companies (e.g. BAYER Pharmaceuticals, Nestlé, Montblanc) as well as several E-commerce startups. I also acted as a mentor for 5+ startups at German Telekom’s incubator for over two years. I have assisted in building brands from scratch and have led teams of up to 8 people. 

 

As a consultant I offer my clients:

  • Strategy Consulting

  • Online Coaching

  • Project Management

  • Online Marketing and Social Media Campaigns

  • Creation and Distribution of Content for Social Media Communities and more
     

I am very flexible. Depending on your organizations needs, I can consult remotely, or on-site. I see myself as a partner rather than a contractor – I will become part of your team and work with you to achieve your business goals.

 

Work Experience

March 2015 - Today

Marketing Consultant - Freelance

(New York City & Berlin)

  • Strategy Consulting & Online Coaching

  • Startup mentor & Keynote Speaker 

  • Social Media & Online Marketing

  • Clients include: Nestlé, ThyssenKrupp, PwC, BAYER, Montblanc

  • Startups include: Selfapy, ooshi,  JACKS beauty line

Nov 2016 - May 2017

Executive Lead Program Management - ProSiebenSat.1

(Berlin, Germany)

  • Launched sportswear line for Online Fitness Program www.machdichkrass.de at 2,000 ALDI stores all over Germany 

  • Executive Lead for Online Fitness Program www.machdichkrass.de

  • Project lead for large launch event with sports celebrities & press

  • TV commercial production

Dec 2015 - June 2016

Chief Marketing Officer - Service Partner ONE

(Berlin, Germany)

  • Built & led a team of 8 people

  • Talked to Business Angels, Investors and VCs in Series A, raising $10 million

  • Helped to expand successfully from Berlin to Hamburg, Cologne and Munich

  • Organized monthly consumer insight events in Berlin and Hamburg to gain first hand insights from B2B customers

  • Successfully prepared & launched UK market entry, led UK team from Berlin

  • Acquisition of large clients, e.g. WeWork Germany

Nov 2014 - Nov 2015

Head of Marketing - Klickrent GmbH (Zeppelin Group)

(Berlin, Germany)

  • Led the marketing team of Zeppelin’s in-house startup, with the goal to fast-track digitalization

  • Built the brand from scratch (logo, CI, core values)

  • Led consumer insight testing to better understand user needs and successfully evolve product accordingly

  • Successfully brought competition (Stihl, Liebherr) on board to reshape the whole commercial equipment rental industry together

  • Keynote speaker at B2B Online Marketing Conference, presenting ”Case Study Klickrent“

Jan 2014 - Nov 2014

Head of Product - Funanga AG

(Berlin, Germany)

  • Conceptual Design & Development of Mobile Payment App (Android & iOS) for the video game industry

  • Successfully collaborated with Wirecard, exchanging insights

  • Acquisition of new B2B clients (Ubisoft, EA) at the world's biggest video game fair Gamescom

  • Psychological training for team leadership

Nov 2011 - Jan 2014

Project Manager Social Media - ImmobilienScout24

(Germany’s largest real estate listing site, Berlin, Germany)

  • Led Social Media Strategy (B2C & B2B)

  • Mentor for several real estate and mobility startups

  • Keynote speaker at large road show events (with an audience up to 1,000)

  • Online Coaching (weekly webinars with 10+ participants)

Oct 2008 - March 2009

Internship Online Marketing - Barterquest

(New York City, US)

  • Set up Google Ads, Social Media channels, Blog Marketing

  • Community Management & Customer Support

  • Successfully initiated coverage by local and tv channels

 

Education

2003 - 2009

University of Arts Berlin, Germany

Diplom Kommunikationswirtin 

(Master’s Degree Business Communications equivalent) 

Audio-Visual Communications & Marketing

Final grade average 1,3 (GPA 4.0 equivalent)

2002 - 2003

Friedrich-Schiller-University Jena, Germany

Psychology, Communications & Statistics

 

Contact Me

4645 23rd St North

Arlington, VA 22207

info@inakobilis.com
Tel: 917-724-4833

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