INA

KOBILIS

Communications Expert

About Me

I am a seasoned Marketing and Product Management Professional with 10+ years of experience. I have worked for large companies (e.g. BAYER Pharmaceuticals, Nestlé, Montblanc) as well as several E-commerce startups. I also acted as a mentor for 5+ startups at German Telekom’s incubator for over two years. I have assisted in building brands from scratch and have led teams of up to 8 people.

As a consultant I offer my clients:

Strategy Consulting
Online Coaching
Project Management
Online Marketing and Social Media Campaigns
Creation and Distribution of Content for Social Media Communities and more

I am very flexible. Depending on your organizations needs, I can consult remotely, or on-site. I see myself as a partner rather than a contractor – I will become part of your team and work with you to achieve your business goals.

Work Experience

March 2015 - Today

Marketing Consultant - Freelance

(New York City & Berlin)

Strategy Consulting & Online Coaching
Startup mentor & Keynote Speaker
Social Media & Online Marketing
Clients include: Nestlé, ThyssenKrupp, PwC, BAYER, Montblanc
Startups include: Selfapy, ooshi, JACKS beauty line

Nov 2016 - May 2017

Executive Lead Program Management - ProSiebenSat.1

(Berlin, Germany)

Launched sportswear line for Online Fitness Program at 2,000 ALDI stores all over Germany
Executive Lead for Online Fitness Program
Project lead for large launch event with sports celebrities & press
TV commercial production

Dec 2015 - June 2016

Chief Marketing Officer - Service Partner ONE

(Berlin, Germany)

Built & led a team of 8 people
Talked to Business Angels, Investors and VCs in Series A, raising $10 million
Helped to expand successfully from Berlin to Hamburg, Cologne and Munich
Organized monthly consumer insight events in Berlin and Hamburg to gain first hand insights from B2B customers
Successfully prepared & launched UK market entry, led UK team from Berlin
Acquisition of large clients, e.g. WeWork Germany

Nov 2014 - Nov 2015

Head of Marketing - Klickrent GmbH (Zeppelin Group)

(Berlin, Germany)

Led the marketing team of Zeppelin’s in-house startup, with the goal to fast-track digitalization
Built the brand from scratch (logo, CI, core values)
Led consumer insight testing to better understand user needs and successfully evolve product accordingly
Successfully brought competition (Stihl, Liebherr) on board to reshape the whole commercial equipment rental industry together
Keynote speaker at B2B Online Marketing Conference, presenting ”Case Study Klickrent“

Jan 2014 - Nov 2014

Head of Product - Funanga AG

(Berlin, Germany)

Conceptual Design & Development of Mobile Payment App (Android & iOS) for the video game industry
Successfully collaborated with Wirecard, exchanging insights
Acquisition of new B2B clients (Ubisoft, EA) at the world's biggest video game fair Gamescom
Psychological training for team leadership

Nov 2011 - Jan 2014

Project Manager Social Media - ImmobilienScout24

(Germany’s largest real estate listing site, Berlin, Germany)

Led Social Media Strategy (B2C & B2B)
Mentor for several real estate and mobility startups
Keynote speaker at large road show events (with an audience up to 1,000)
Online Coaching (weekly webinars with 10+ participants)

Oct 2008 - March 2009

Internship Online Marketing - Barterquest

(New York City, US)

Set up Google Ads, Social Media channels, Blog Marketing
Community Management & Customer Support
Successfully initiated coverage by local and tv channels

Education

2003 - 2009

University of Arts Berlin, Germany

Diplom Kommunikationswirtin

(Master’s Degree Business Communications equivalent)

Audio-Visual Communications & Marketing

Final grade average 1,3 (GPA 4.0 equivalent)

2002 - 2003

Friedrich-Schiller-University Jena, Germany

Psychology, Communications & Statistics

View My Case Studies

Contact Me

4645 23rd St North

Arlington, VA 22207

Tel: 917-724-4833