INA
KOBILIS
Communications Expert
About Me
I am a seasoned Marketing and Product Management Professional with 10+ years of experience. I have worked for large companies (e.g. BAYER Pharmaceuticals, Nestlé, Montblanc) as well as several E-commerce startups. I also acted as a mentor for 5+ startups at German Telekom’s incubator for over two years. I have assisted in building brands from scratch and have led teams of up to 8 people.
As a consultant I offer my clients:
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Strategy Consulting
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Online Coaching
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Project Management
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Online Marketing and Social Media Campaigns
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Creation and Distribution of Content for Social Media Communities and more
I am very flexible. Depending on your organizations needs, I can consult remotely, or on-site. I see myself as a partner rather than a contractor – I will become part of your team and work with you to achieve your business goals.
Work Experience
March 2015 - Today
Marketing Consultant - Freelance
(New York City & Berlin)
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Strategy Consulting & Online Coaching
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Startup mentor & Keynote Speaker
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Social Media & Online Marketing
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Clients include: Nestlé, ThyssenKrupp, PwC, BAYER, Montblanc
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Startups include: Selfapy, ooshi, JACKS beauty line
Nov 2016 - May 2017
Executive Lead Program Management - ProSiebenSat.1
(Berlin, Germany)
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Launched sportswear line for Online Fitness Program www.machdichkrass.de at 2,000 ALDI stores all over Germany
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Executive Lead for Online Fitness Program www.machdichkrass.de
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Project lead for large launch event with sports celebrities & press
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TV commercial production
Dec 2015 - June 2016
Chief Marketing Officer - Service Partner ONE
(Berlin, Germany)
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Built & led a team of 8 people
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Talked to Business Angels, Investors and VCs in Series A, raising $10 million
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Helped to expand successfully from Berlin to Hamburg, Cologne and Munich
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Organized monthly consumer insight events in Berlin and Hamburg to gain first hand insights from B2B customers
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Successfully prepared & launched UK market entry, led UK team from Berlin
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Acquisition of large clients, e.g. WeWork Germany
Nov 2014 - Nov 2015
Head of Marketing - Klickrent GmbH (Zeppelin Group)
(Berlin, Germany)
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Led the marketing team of Zeppelin’s in-house startup, with the goal to fast-track digitalization
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Built the brand from scratch (logo, CI, core values)
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Led consumer insight testing to better understand user needs and successfully evolve product accordingly
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Successfully brought competition (Stihl, Liebherr) on board to reshape the whole commercial equipment rental industry together
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Keynote speaker at B2B Online Marketing Conference, presenting ”Case Study Klickrent“
Jan 2014 - Nov 2014
Head of Product - Funanga AG
(Berlin, Germany)
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Conceptual Design & Development of Mobile Payment App (Android & iOS) for the video game industry
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Successfully collaborated with Wirecard, exchanging insights
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Acquisition of new B2B clients (Ubisoft, EA) at the world's biggest video game fair Gamescom
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Psychological training for team leadership
Nov 2011 - Jan 2014
Project Manager Social Media - ImmobilienScout24
(Germany’s largest real estate listing site, Berlin, Germany)
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Led Social Media Strategy (B2C & B2B)
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Mentor for several real estate and mobility startups
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Keynote speaker at large road show events (with an audience up to 1,000)
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Online Coaching (weekly webinars with 10+ participants)
Oct 2008 - March 2009
Internship Online Marketing - Barterquest
(New York City, US)
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Set up Google Ads, Social Media channels, Blog Marketing
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Community Management & Customer Support
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Successfully initiated coverage by local and tv channels
Education
2003 - 2009
University of Arts Berlin, Germany
Diplom Kommunikationswirtin
(Master’s Degree Business Communications equivalent)
Audio-Visual Communications & Marketing
Final grade average 1,3 (GPA 4.0 equivalent)
2002 - 2003
Friedrich-Schiller-University Jena, Germany
Psychology, Communications & Statistics